Commercials

2006: "Midnight Fantasy Parfume"

On February 14, fans nationwide started receiving calls from Britney Spears as part of a new promotion from Elizabeth Arden that used Interactive Voice Recording technology to send customized phone call recordings from the pop star to her fans across the country. The promotion was being offered in conjunction with Britney Spears' fragrance, "Midnight Fantasy", which has been launched in December 2006.
The Britney Spears personal voice message was heard as soon as the lucky recipient picked up the phone.
"It's so cool to personally reach out to my fans this way! I am really excited for people to get the calls and send 'Midnight Fantasy' messages to their friends from me. I absolutely love this new fragrance, and hope everyone is encouraged to try it," said Spears.