Commercials
2003: "G.G. Tea"
Britney Spears filmed a new commercial for Japan, the third in her history. This time this was food again. blue outfit dancing over song "Stay" from the "Dirty Dancing" movie.
2003: "Video Music Awards" Commercial
Britney appeared on a printed ad for "Video Music Awards 2003" show. She performed a surprise song with Madonna, Christina Aguilera and Missy Elliot - medley of "Like a Virgin" and "Hollywood".
2003: "NFL Kick-off Show"
Britney Spears debuted her new single "Me Against The Music" at the NFL Kick-off Show live from the National Mall in Washington D.C. on September 4. The first advertising campaign was presented by "Rolling Stone" magazine with a limited edition collectible poster featuring Britney Spears, along with "New York Jets" John Abraham, Wayne Chrebet, Curtis Martin and also "Washington Redskins" LaVar Arrington, Champ Bailey and Laveranues Coles. The group was photographed together in New York in July for this event. The second advertising campaign was presented by Britney on a TV screen. The layout promoted "NFL Kick-off Live from the National Mall presented by Pepsi Vanilla".
2004: "Pepsi: Dare For More"
Superstar pop artists Britney Spears, Beyonce Knowles, Enrique Iglesias, and Pink rocked the Colosseum in the most beloved of Bible stories, the one about the lion and the fizzy drink. Girls played gladiators and Enrique Iglesias played an evil Roman emperor. Pepsi's bombastic three-minute ad, brewed in a hoard of hotties and a hint of humor, updated Queen's song "We Will Rock You" - the musical anthem for its "Dare for More" campaign. Some members of "Queen" were in the audience. The shootings of this ad were held in Rome, Italy. Britney said about the commercial: "Every year Pepsi has come up with new and exciting ways to entertain music fans around the world. With this year's line-up of talent they can expect the best yet". The commercial was directed by Tarsem Singh, and became one of the most eagerly awaited and much talked about commercials of all times.
2004: "Onyx Hotel"
In the beginning of 2004 the "Onyx Hotel" tour was announced. And MTV embarked on its first global tour sponsorship for the spring outing by Britney Spears. MTV's sponsorship included on-air, online, and on-stage components to support Spears as she tours in support of "In the Zone". The tour kicked off March 2 in San Diego and hit 25 North American cities. In MTV's ad Britney, dressed up in a red suit and hat, says: "Come to see me live. You will not believe in your eyes", and in the end she adds: "I will meet you there". You can also hear "Toxic" playing on a background.
2004: "Showtime: Live In Miami Concert"
The "Showtime" concert event took place at the American Airlines Arena in Miami, Florida, on March 27, 2004 - just one of the stops of the first leg of Britney's World Tour in 2004. There were 5 little different clips presenting a blonde Britney in a black dress at the beautiful hotel. "Showtime" Networks held an eBay charity auction of a couture Roberto Cavalli dress worn by the singer in this commercial. The full-length black dress was sold and all proceeds were benefited the Britney Spears Foundation. The ad was filmed on January 10th. "Showtime" broadcasted the concert on March 28.
2004: "Britney Mobile Live!"
The mobile messaging campaign was launched for her "Onyx Hotel" tour, following Britney as she traveled throughout the world. Mobile messaging firm Mocca, LLC acquired the exclusive worldwide rights for all mobile messaging for Britney Spears and created the campaign, accessible by any text-enabled cell phone.
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