Commercials

2002: "Pepsi: Taste The Victory"

The other commercial for Pepsi drink. It was used as an anthem for FIFA 2002. This TV-commercial was released in March. Britney sang "Right Now"/"Taste The Victory" dressed as a football player. She appeared with many football players (including David Backhem as well as the other stars), and she also kicked the ball by herself.

The advertisement was shown on TV around the world and it was used as a national anthem.

2002: "Skechers 4 Wheelers"

Britney Spears starred in a Skechers advertising campaign announcing the premiere of her roller-skate line, "Britney 4 Wheelers". The campaign comprised of a series of ads featuring Spears in four different outfits while sporting her new signature roller skates.
In April the ads appeared in leading trade magazines and teen, lifestyle, and fashion magazines including "Teen People", "Seventeen", "YM", "Entertainment Weekly", "US Weekly", among the others. Fashion photographer Stephane Sednaoui photographed the "Britney 4 Wheelers" ads.

2002: "Britney's Dance Beat"

Britney Spears was the star of the PlayStation-2 and PC video-game "Britney's Dance Beat".
In "Britney's Dance Beat", players are auditioning for being a backup dancer on Spears's virtual concert tour by maneuvering one of six dancers (3 male and 3 female) through a series of 12 levels of auditions to perfect their dance moves and ultimately earn a spot onstage with Spears.
In TV commercial Britney plays her game "Britney's Dance Beat" and tries to get to the next level of the game.
Britney appeared in a special advertising company on TV and appeared in printed ads.

2002: "Crossroads In The Big Easy Sweepstakes"

MTV held a contest for the chance to fly to New Orleans, in Britney's home state of Louisiana, and become one of the first to see her silver screen debut in the movie "Crossroads." All the winners (10 lucky fans) attended an ultra exclusive after-party to celebrate Britney's big screen debut and discuss the film. Each winner and their one guest received round-trip airfare ground transportation, and plush hotel accommodations for a memorable, three-day stay in the Big Easy. MTV's "Crossroads In The Big Easy Sweepstakes" was sponsored by "Secret" deodorant and was accompanied with a TV-commercial.
In this funny TV-commercial, Britney is coming to the theatre to attend the premiere of her first movie, but something is going on - the parts of the body are refusing to obey her. Britney can't walk, she can't stand, she can't give a proper interview and she can't sit. This is an obsessive fan is trying voodoo on her just to win "Crossroads In The Big Easy Sweepstakes" contest!

2002: "Against Illegal Downloads"

Can Britney Spears convince you not to download illegal music from the Internet? The hottest acts in the music biz had aligned themselves against file sharing.
The Recording Industry of America (RIAA) and friends had launched a multimillion dollar ad campaign featuring quotes from popular music acts aimed at convincing the world that file sharing is the ethical equivalent of property theft. The ads also boasted a list of 89 musicians who stood behind the recording industry's claim that downloading and sharing copyright music files was akin to walking to a record store and stealing a CD off the shelves.
In the simple TV ad Britney says: "Illegal downloading music is the same thing as going to a CD store and steal it". Mandy Moore, Stevie Wonder, Eminem and other singers took part in this ad.

2003: "Toyota: Vios"

"Toyota" is one of world's leading auto companies. The name VIOS was chosen by "Toyota" because, in Latin, it means, "to move forward". The compact car targeted at a more youthful customer base with pop princess, Britney Spears, who endorsed it. "Soluna Vios", is a family sedan, which is preferred by married men and women with children.
There were 3 different kinds of advertising clips. All are similar to each other. On a background you can hear Britney Spears song "Anticipating".
This commercial was only for Japan and Thailand and hadn't been shown in any other country. Britney Spears proclaimed: "Vios: It's Everything".

2003: "Z100"

Britney Spears promotion for "Z100 New York" radio station (WHTZ). Z-100, is a radio station that serves New York City and the neighboring Northern New Jersey region, broadcasting at a frequency of 100.3 MHz.

Britney presented the station through TV screens, promoting her performances.