Believe

Britney Spears Believe™

Release: September 24, 2007.

Brand: Elizabeth Arden Inc.

Notes: Guava Pulp, Golden Tangerine, Linden Blossom, Patchouli, Amber, Pink Pralines;

Family: Unknown;

Style: Sensual, Warm, Delicate, Feminine;

Scent Creator: Unknown;

Tagline: "The greatest freedom is to believe in yourself";

Character: Inner light shines outward with a mouthwatering top note of guava pulp and golden tangerine. A delicate blend of feminine honeysuckle is intertwined with hints of linden blossom. A balance of sophistication and youthful spirit, patchouli aura is wrapped in a wink of sensual amber and pink pralines.

The Story: We all have beliefs that are treasures in our soul. Some are fun with a superstitious twist, others are words to live and love by, the remainder serves as inspiration when we need it the most. Britney’s next fragrance is a reflection of her soul. As she shares her beliefs, we reflect on our own. It's a confident expression of optimism and individuality.

Products:
- Eau de Perfume Spray 100ml, 50ml (3.3 oz, 1,7oz);
- Body Soufflé - 200ml, (6,8oz).

Logo:

There has been a fair amount of controversy over the fragrance ad shown above. Britney was rumored to have walked out of her photo shoot in a rage, and some have claimed that a body double was used for the final ad. Elizabeth Arden says nope, that's Britney. A rep for Elizabeth Arden released the following statement: "We shot Britney Spears for the print campaign for her new fragrance Britney Spears Believe, in Santa Monica. It is true that Britney did leave the set; however, she returned after a brief time. Cayli was the wardrobe assistant on the shoot. We used her as a stand in so that we could set up the lighting while Britney was off the set. When Britney returned, we shot the national print ad with her.The only person in the national print ad for Britney's Believe fragrance is Britney Spears."

The clean, bright white carton is accented with vibrant pink, magenta and green metallic dots symbolizing beliefs about inspiration, love, fun and life. It's sleek and modern.
The battle was inspired by a simple triangular shape, the modern peridot colored bottle has a striking silhouette. Its multifaceted design represents Britney's many beliefs. 

TO BE CONTINUED...

Official "Britney Spears Believe" Wallpapers