Fantasy

Fantasy Britney Spears™

Release: September 15, 2005;

Brand: Elizabeth Arden Inc.

Notes: Red Lychee, Golden Quince, Kiwi, Cupcake Accord, Jasmine Petals, White Chocolate Orchid, Creamy Musk, Sensual Woods, Orris Root.

Family: Woody Oriental;

Style: Romantic, Seductive, Charming;

Scent Creator: Jim Krivda;

Tagline: "Everybody has one..."

Character: "Fantasy Britney Spears" is a fragrance alive with enchantment and rich with the thrill of the chase. The fantasy begins with an enticing mix of lush red lychee, golden quince, and exotic kiwi. A playful tease with a delicious trail of temptation, laced with yummy cupcake accord, jasmine petals, and sexy white chocolate orchid. As the story ends a spell is cast with a surprising finish of Creamy Musk, enchanted orris root, and sensual woods.

The Story: Once upon a time, there was a goddess and a hunter. She was beautiful and he couldn't help himself. There wasn't a single part of her he didn't want to touch. But she was leaving soon - on a goddess world tour. So he did something kind of crazy, and they lived happily ever after.

Products:
- Eau de Parfum Spray 100ml, 50 ml, 30 ml (3.3 oz, 1.7 oz, 1.0 oz).;
- Eau de Parfum Spray Automizer 100ml, 50 ml, 30 ml (3.3 oz, 1.7 oz, 1.0 oz).;
- "Work Your Magic" Body Souffle 200 ml (6.8 oz);
- Portable Potion Solid Perfume Compact;
- "Surprising Twist" Fragrance Roller Ball and Lip Gloss Duo 5ml, 0.16 oz;
- "Caught in a Spell" Shower Gel 100ml, (3.3 oz).
- "Look My Way" Colour Kit.

Logo:

"Fantasy Britney Spears" is the second fragrance release from Britney Spears under the Elizabeth Arden label. It follows "Curious Britney Spears", which apparently made a tidy 30 million in its first three months alone. A magic love potion of sweet temptation, "Fantasy Britney Spears" is a fragrance that leaves a tantalising trail of embracing sensuality.
Alive with enchantment, "Fantasy Britney Spears" comes in a playfully-designed carton that opens up to reveal the beautiful fuchsia bottle. Decorated with genuine Swarovski crystals, the bottle also features a ring of interlocking crystals that represent the pursuit of everlasting love.
"Curious" was about taking chances, being rebellious, bold and young. "Fantasy" is more romantic and sexy. When Britney married and started a family, it was time for a more seductive, elusive fragrance.
As for advertising campaign fans were able to download cell phone ringtones with messages from Britney, wallpaper for their phones and online games on the official web-site of "Fantasy". The tones are all real tones or voice tones which have Britney saying things like, "Hey hottie, your phone is ringing" and "This is Britney, in my fantasy you pick up the phone".
The television advertisement for Britney Spears' second fragrance premiered exclusively on AOL. The spot, directed by Billy Woodruff, coincided with the fragrance's launch at stores nationwide, including Macy's, Nordstrom and Sephora, on the same day. Additionally, the commercial's television debut aired exclusively on MTV's "Total Request Live".
The print ad, photographed by Ellen von Unwerth, Jaimie Trueblood and 2A, broke in People, Entertainment Weekly, Allure, Cosmopolitan, Glamour, In Style, Lucky, Self, Seventeen, Teen People and People Style Watch magazines.
The sales of the "Fantasy" surged 19 percent to $411 million. The company crowed that "Fantasy Britney Spears" was the No.1 new scent in the mass market.
Britney wrote on her website: "I hope that you'll love fantasy as much as I do."

"Fantasy Britney Spears" Special Editions

Official "Fantasy Britney Spears" Wallpapers